SEO On-Page Optimization

Search engine optimization is technique used to rank a website as high as possible in the search result. SEO can be divided into two, on-page optimization and off-page optimization. Here we are going to discuss about on page optimization and the different steps involved in it.

SEO On-Page Optimization 

SEO on-page optimization is the factors that we perform on the webpage to make it  listed first in the search result. These factors will be performed by our-self. Some of the examples of on-page optimization is HTML code, meta tags, keyword placement etc. 

DO YOU KNOW THE EASY STEPS FOR SEO ON-PAGE OPTIMIZATION ? 

SEO On-Page Optimization Steps

SEO on-page optimization includes different steps so that we can achieve top rank in the search result. Lets have a look into it. 

• PAGE TITLE

Page title has a great importance in your website. It should be a unique keyword and also the title should be relevant to the contents of your webpage. We should include the primary keyword in the title. The title should not exceed 70 characters and   the maximum pixel width should be 512. Title should be meaningful to the users.

• META DESCRIPTIONS

Meta descriptions has the same importance of title as it appears in the bottom of your title in the search result. It is an important place to include the relevant keyword to your content. This description will lead the user to visit your website. So it should have the information that attract the users.

• URL

Include appropriate URL for your page.  Its better to use shorter URL as it is easy to perform better search results. The URL  should also contain the primary keyword.

• HEADINGS

The contents in our page should be divided into paragraph and should have separate headings. We use H1, H2, H3, H4 tags for this. H1 tag is for the main title that the user will see when  he opens the page. H2, H3, H4 are the subheading, minor and normal headings. 

•  KEYWORD

We can include relevant keyword throughout in your content as the search engine can find what your content is about. Do not over use the keyword, it can sometime destroy your website. If we use the main keyword before  '.' or ',' it will have an additional value in SEO. We can bold or underline the keyword so that it will be easy for user to read.

• IMAGES

We can include images to our page to attract the users and also to break up the boring texts.Sometime the attractive images makes the reader stay on our page. Its better that we add images related to the content of our page. We can optimize the image by using primary keyword.

• LINKS

Use of internal links in your website is a great way to improve the SEO. Here we use anchor text optimization. Adding hyper links will be easy for the bots to crawl. If the links we provide is to a trust worthy site then our site will gain more benefit.

You can also refer to my previous blog post on Basic Introduction On SEO. Hope you got an idea about SEO on-page optimization. If you have any comments be  free to post it. 


http://www.usalistingdirectory.com/index.php?list=latest       
You can also watch this video by moz which will be more informative.                                                                                                                                                                                                         Mariya Jose  

Basic Introduction on SEO

 Basic Introduction on SEO

SEO stands for search engine optimization. It is a technique used to increase the amount of visitors in a website so as to get top position in the search result. In mid 1990’s webmasters and content providers began optimizing the sites for search engines. Search engines are software system that help the users to get information on the web. It include three processes such as crawling, caching and indexing. Basic Introduction on SEO is an article which deals with the basics of SEO.

Seo Algorithm Updations

As we are going through the Basic Introduction on SEO we need to know the updations done in algorithm.There were some issues in optimizing the results to the user. So Google developed many algorithms to get right information’s to the users. They introduced page rank which was an important factor in search result. websites with high page rank will be listed first in the search result.There were many criteria for ranking a website. Google had taken different methods for this. At the beginning stages they focused on keyword usage and link building. But as time passes everyone started to work on the same, so Google made updations which focuses on contents, quality of links, and interaction with social media. The major updations done were Google panda, penguin updation etc.

Introduction on Google Updation

Google panda updation remove many of the low quality websites and webpages which contain low quality contents. Penguin updation focused on link spammers. These updations effected several sites and many of them were destroyed. After this they made changes in algorithm which aims on the interaction with social media and user responses. Small updations were also done by Google between these periods.

Need for SEO

In today’s world many of them depend on internet for their needs, if one wants to get an information his first option will be to Google it. Here comes the importance of SEO.  Many companies and business firms depend on it. SEO makes the website popular. There are many social media promotion through which user can enter your site, but many of them use search engines. So if search engine do not find our site then we are missing an opportunity to drive traffic to our site. Here comes the importance of SEO. by doing this we can improve the position of our site in the search result and increase the traffic on our site. 

SEO is all about optimizing a website for search engine. SEO is a subset of search engine marketing. It is also referred to as SEO copy writing because most of the techniques that are used to promote sites in search engine, deals with text.SEO aims at different kinds of search such as image search, local search, news search etc.

To know more about SEO you can also refer to my blog post on SEO on-page optimization

Mariya Jose